"WITH THEMA, WE WANT TO REDEFINE THE CODES OF LUXURY AND CREATION, IN LINE WITH AN ECO-RESPONSIBLE COMMITMENT AND SOCIAL ETHICS. TO CREATE VALUE WITH THE WILL TO PRESERVE AND RESPECT NATURAL RESOURCES AND THE TRANSMISSION OF KNOW-HOW. THEMA IS A VIRTUOUS CIRCLE."
MICHAËL HADIDA, FOUNDER
ABOUT US
THEMA IS A CULTURAL PLATFORM THAT SPECIALISES IN HISTORICAL AND CONTEMPORARY DESIGN, ART & CRAFTSMANSHIP.
THEMA BREAKS DOWN THE BARRIERS OF THE TRADITIONAL TRADE FAIR, BOTH IN SUBSTANCE AND FORM, FROM ITS SCENOGRAPHY TO ITS COMMITTED VALUES.
PARTICIPANTS INCLUDE A CURATION OF CONTEMPORARY DESIGNERS AND ARTISTS FROM THE FIELDS OF ARCHITECTURE, ART AND CRAFTS, IN ACCORDANCE WITH OUR CHARTER*.
*DEFINED ACCORDING TO THE UNITED NATIONS SDGS.
Our Commitments
AS A MISSION-DRIVEN COMPANY, THEMA COMMITS TO A SINCERE ACTION AGAINST GLOBAL WARMING, SOCIAL INEQUALITIES AND WELL-BEING.
FURTHERMORE, THEMA INSISTS ITS PARTICIPANTS RESPECT AT LEAST ONE OF THE SEVEN INITIATIVES LISTED BELOW AND BASED ON THE UNITED NATIONS SUSTAINABLE DEVELOPMENT GOALS (SDGS).
SDG 12
Produce and consume responsibly, recycle.
SDG 11
Promote sustainability for a better product life cycle
SDG 4
Pass on know-how, craftsmanship and the evolution of manual education for the new generations.
SDG 7
Clean energy consumption and the use of non-polluting and safe technologies and/or fuels.
SDG 5
Responsibility and social justice: equity, inclusiveness, parity within the company.
SDG 13
Taking part in innovation and sustainable industry through research into responsible materials and new processes.
SDG 17
Strengthen the means of implementation and revitalize the global sustainable development.
THE FOUNDER: MICHAËL HADIDA
SINCE 2003, MICHAËL HADIDA IS COMMITTED TO DEVELOPING AN INTERNATIONAL NETWORK OF DESIGNERS AND CREATIVES, BRANDS AND GALLERIES, COLLECTORS AND ENTREPRENEURS. A LIKE MINDED COMMUNITY THAT IS INNOVATIVE AND RESPONSIBLE, AIMING TO DEFINE TOGETHER THE NEW LUXURY. WITH THEMA, MICHAËL HADIDA WANTS TO GIVE THIS COMMUNITY VISIBILITY THROUGH ITS EVENTS, CURATION, COLLABORATIONS AND SOCIAL NETWORK
MICHAËL HADIDA GREW UP IN A CREATIVE FAMILY AND INHERITED THEIR VISIONARY AND AVANT-GARDE SPIRIT. IN 1980, HIS PARENTS FOUNDED THE WORLD’S FIRST CONCEPT STORE, LECLAIREUR, WHICH COMBINES ART, FASHION AND DESIGN, AND WHICH HE TOOK OVER AS CEO IN 2018, AFTER HAVING BEEN ITS DEVELOPMENT DIRECTOR.
AT TRANOÏ, AN ARTISTIC EVENT AND FASHION SHOW THAT HE DIRECTED FOR TEN YEARS, HE PROPELLED MANY INTERNATIONAL DESIGNERS. HE TRAVELS THE WORLD’S FASHION WEEKS AND DESIGN FAIRS, ALWAYS CURIOUS TO DISCOVER CULTURES, ARTS, TRADITIONS AND KNOW-HOW.
IN 2020, HE OPENED THE FIRST SUSTAINABLE LUXURY CONCEPT STORE UNDER THE NAME *THE NORM*, BRINGING TOGETHER FASHION, DESIGN, ARCHITECTURE AND VISUAL ARTS, CONVINCED THAT ALL THESE DISCIPLINES BELONG TO THE SAME ECOSYSTEM. IN 2022, HE BEGAN A PARTNERSHIP WITH THE ETHICAL FASHION INITIATIVE AT THE UNITED NATIONS TO PROMOTE LOCAL CRAFTSMANSHIP IN CÔTE D’IVOIRE AND BURKINA FASO.
TODAY, MICHAËL HADIDA IS PURSUING HIS COMMITTED, ETHICAL AND RESPONSIBLE APPROACH WITH THEMA, THE FIRST SUSTAINABLE DESIGN FAIR, HELD IN PARIS AT L’HÔTEL DE GUISE, FROM 17 TO 21 OCTOBER 2023.
*IN SEPTEMBER 2022, LECLAIREUR TOOK OVER THE NORM AND THE DISTRIBUTION OF ITS SUSTAINABLE DESIGNERS, INCLUDING STELLA MCCARTNEY, GABRIELA HEARST, COPERNI, BODE, LUKHANYO, KASSL…